Case Study: Neowiz boosts Android offerwall revenue with Unity

Neowiz moves all Android traffic to ironSource offerwall after reaching a $ 729 eCPM

Neowiz, a South Korean mobile app and games publisher, needed to scale offerwall monetization for its IdolChamp app while improving user experience. The in-app economy was well suited to user-initiated ads, but Neowiz was limited by a small set of countries and low eCPM offers from ad networks.

To address this, Neowiz integrated Unity’s offerwall solution and eventually ran it exclusively on Android, with support from custom skinning and promotional campaigns. Unity helped Neowiz reach a $729 eCPM on offerwall inventory, increase ARPDEU by 375%, and lift eCPMs by 156% during a promotion, while also improving completion rates and maintaining a smooth UX.

Neowiz

Soyeon Kim

Monetization Manager