Case Study: Neowiz increases revenue by 23% with Unity LevelPlay

NEOWIZ increases revenue by 23% after switching to LevelPlay

NEOWIZ, a Korea-based game developer and publisher behind the hit mobile game *Cats & Soup*, was looking for a better way to manage monetization after performance on its existing mediation platform began to stall. The team was spending too much time manually adjusting its hybrid waterfall, had limited reach across advertisers and geographies, and was struggling with low fill rates and missed revenue opportunities.

By switching to Unity’s LevelPlay mediation platform, NEOWIZ gained access to more ad networks, A/B testing tools, and better reporting to optimize waterfalls and expand advertiser competition. With guidance from the Unity team, NEOWIZ improved combined in-app and ad revenue by 23% and increased eCPM by 20.5% in the US, while also saving time on manual monetization management.

Neowiz

Young-Chan Kim

Head of Mobile Business Department