Case Study: Neon Play boosts ARPDAU with Unity’s ironSource ad monetization A/B testing tool

Neon Play boosts ARPDAU using ironSource ad monetization A/B testing tool

Neon Play, a UK-based mobile games studio behind hits like Idle Tap Strongman and Cannon Man, wanted a better way to make data-driven decisions about ad monetization. Their previous approach lacked a true control group and complete ad revenue visibility, making it hard to measure the real impact of changes to retention, DAU, and revenue. After evaluating major mediation solutions, they chose Unity’s ironSource platform, including its ad monetization A/B testing tool and reporting capabilities, to improve testing accuracy.

Using Unity’s ironSource A/B testing and reporting tools, Neon Play tested changes like flat CPM pricing and adding interstitial ads alongside rewarded video. The results showed increased ARPDAU with minimal impact on retention, prompting them to keep interstitials in the game and run further optimization tests that drove additional ARPDAU gains. With Unity’s ironSource, testing became standard practice for Neon Play thanks to clearer reporting on revenue, ARPDAU, and retention, plus the ability to isolate cause and effect with control groups.

Neon Play

Oli Christie

Chief Executive Officer