Case Study: Lucky Kat achieves 50% higher ARPDAU with Unity (ironSource) ad monetization A/B testing

Lucky Kat increases ARPDAU by 50% with ironSource ad monetization A/B testing tool

Lucky Kat, a Netherlands-based game studio behind hits like *Nom Cat* and *Grumpy Cat’s Worst Game Ever*, wanted a reliable way to determine which ad waterfall strategy would deliver the best eCPM and ARPDAU. They were using Unity’s ironSource ad mediation platform and needed better tools to accurately compare monetization approaches and move beyond guesswork.

Using Unity’s ironSource ad monetization A/B testing tool, Lucky Kat ran waterfall tests comparing flat eCPM instances against historical eCPMs, and then tested different waterfall densities. The results showed a 50% increase in ARPDAU for flat eCPM waterfalls, plus a further 10% ARPDAU lift and 20% eCPM increase when using more instances, helping Lucky Kat base its monetization strategy on data-driven insights.

Lucky Kat

Herdjie Zhou

Chief Executive Officer