Case Study: Kwalee achieves 22% higher D0 Ad Revenue ROAS with Unity Ads

Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads

Kwalee, a UK-based mobile game developer and publisher, wanted to improve profitability and reach new markets with its hyper-casual, hybrid-casual, and casual titles. The company needed a way to acquire high-quality users who would generate ROI more quickly, especially for games like Hunt & Seek that were difficult to run profitably with other campaign types.

To address this, Kwalee partnered with Unity and used Unity Ads D0 Ad Revenue ROAS campaigns, supported by onboarding guidance and reporting alignment with its MMP. With Unity, Kwalee achieved incremental growth across multiple titles, a 22% improvement in D0 Ad Revenue ROAS versus its regular CPI setup, and profitable scaling in rest-of-world markets.

Kwalee

Alexey Gusev

Head of Growth