Unity
231 Case Studies
A Unity Case Study
KLab, a leading mobile game developer and publisher, wanted to increase revenue from BLEACH Brave Souls without hurting the player experience. Working with Unity, they looked for a monetization approach that could support growth while keeping the game enjoyable.
Unity implemented Tapjoy Offerwall, giving players an alternative way to earn in-game currency by completing offers and tasks. This added a new monetization strategy, helped improve user engagement, and delivered a 30% increase in revenue while maintaining a positive player experience.
Jun Morimoto
Producer