Case Study: Kiddopia achieves 3.1x higher iOS UA spend with Unity Ads ROAS

Kiddopia grows monthly iOS spend 3.1x with Unity Ads ROAS

Kiddopia, a Mumbai-based early learning app, faced the challenge of scaling its user acquisition while maintaining efficiency. Its existing campaigns optimized for 7-day trial starts, a signal removed from actual revenue, and its subscription model meant a significant number of users converted after the trial ended, which a D7 window could not capture. They partnered with Unity to address this using Unity Ads.

The solution implemented by Unity involved rebuilding campaigns using Unity Vector-powered ROAS models to optimize directly for in-app purchase revenue. Kiddopia ran a layered structure of four D7 ROAS campaigns split by region and a dedicated D28 ROAS campaign for the US to capture late-converting subscribers. This strategy from Unity resulted in a 3.1x increase in monthly iOS spend while simultaneously increasing D7 ARPU by over 69%.

Kiddopia