Case Study: HyperBeard boosts ARPDAU by 100% and doubles paid installs with Unity LevelPlay

HyperBeard grows ARPDAU by 100% and boosts paid installs by 2x with ironSource LevelPlay

HyperBeard, the largest mobile game developer and publisher in Mexico, wanted to improve both user acquisition and monetization for its casual hit *Adorable Home* while working with limited team bandwidth and resources. The company turned to Unity’s LevelPlay platform to help build a more efficient growth loop across ads monetization and paid user acquisition.

With Unity and LevelPlay, HyperBeard tested and optimized creatives, used the ROAS optimizer to automate campaign bidding, and expanded its monetization setup with new ad networks, rewarded video, and interstitial placements. As a result, HyperBeard increased paid installs by 2x, exceeded its D7 ROAS goal, and grew iOS ARPDAU by 100%.

HyperBeard

Alex Kozachenko

Chief Executive Officer