Case Study: Huuuge Games achieves 9x higher D7 ROAS with Unity offerwall

Huuuge Games increases D7 ROAS 9x with ironSource offerwall

Huuuge Games, a social gaming developer and publisher, was looking to improve user acquisition quality and performance across its growing portfolio. After earlier offerwall attempts didn’t meet expectations, the team wanted a more reliable way to acquire high-value users at scale using Unity’s offerwall solution.

Huuuge Games tested and then expanded offerwall campaigns with Unity, optimizing bids, logos, descriptions, and offer types. The results were strong: D7 ROAS from offerwall was 9x higher than rewarded video and D7 ARPU was 5x higher, turning offerwall into a major part of Huuuge Games’ UA strategy.

Huuuge Games

Eyal Elad

Mobile User Acquisition Manager