Case Study: ZephyrMobile increases installs by 50% and cuts CPI by 7% with Unity Ads powered by Vector

How ZephyrMobile increased installs by ~50% and decreased CPI by 7% on iOS with Unity Ads powered by Vector

ZephyrMobile, a subsidiary of Tripledot Studios Limited based in the Czech Republic, wanted to scale its puzzle game portfolio and grow high-quality user acquisition for titles like Nut Sort: Color Sorting Game and Math Crossword - Number Puzzle. To support this challenge, Unity recommended using Unity Ads powered by Vector, Unity’s self-learning AI model for identifying high-value users at scale.

With Unity Ads powered by Vector, ZephyrMobile optimized its iOS ad revenue campaigns across six puzzle titles through gradual budget increases, campaign goal adjustments, geo expansion, and creative optimization. Unity’s solution helped drive a ~50% increase in installs, a 7% decrease in CPI on iOS, and a 135% increase in spend across its titles.

ZephyrMobile

Anastasia Lykova

Senior UA Manager