Case Study: Unico Studio increases scale 4x+ with Unity Ads powered by Vector

How Unico Studio increased scale by more than 4x with Unity Ads powered by Vector

Unico Studio, a leading mobile game developer, wanted to acquire more high-value users for its hit puzzle game Brain Test: Tricky Puzzles while improving scale and efficiency. To do this, it worked with Unity and used Unity Ads powered by Vector to optimize Ad Revenue ROAS campaigns.

With Unity’s support, Unico Studio expanded into new geos, adjusted targets and budgets, and tested longer-experience playables to improve performance. The results were strong: scale grew more than 4x across iOS and Android, iOS installs increased 5-6x, Android installs doubled, and CPI stayed flat, helping Unity become a key driver of campaign performance.

Unico Studio

Uzeyir Baser

UA and Monetization Lead