Case Study: Tilting Point boosts portfolio profitability with Unity

How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability

Tilting Point, a free-to-play game publisher behind titles like Star Trek Timelines and SpongeBob: Krusty Cook-Off, needed to improve monetization and user acquisition across its portfolio while maximizing returns on high-value IP. The company partnered with Unity to address these challenges using its full product suite, including mediation, in-app bidding, cross promotion, ROAS optimization, and creative services.

With Unity’s platform, Tilting Point tested and adopted in-app bidding across its biggest apps, launched cross-promotion campaigns, and used the ROAS optimizer to scale high-quality installs more efficiently. The results included ARPDAU increases of 20% for Star Trek Timelines and 10% for SpongeBob, plus stronger UA performance for Narcos: Idle Cartel, while a Unity-created playable ad for Narcos: Cartel Wars delivered an IPM 75% above the strategy mobile game benchmark.

Tilting Point

Noelia Lopez

Monetization Manager