Case Study: SYBO achieves 67% YoY ARPDAU growth with Unity Mediation

How SYBO increased Subway Surfers’ ARPDAU by 67% year-over-year with ironSource mediation

SYBO, the publisher of Subway Surfers, needed a stronger way to manage monetization for one of the most-downloaded mobile games of the decade. To support its ad operations and revenue goals, SYBO turned to Unity’s ironSource platform and mediation products, including in-app bidding and segmentation.

Using Unity’s ironSource mediation and in-app bidding technology, SYBO automated waterfall mediation and leveraged participating ad networks more effectively. The result was a 67% year-over-year increase in ARPDAU, alongside improved revenue growth each quarter and time savings for the team.

SYBO

Jacopo Guanziroli

Head of Ad Operations