Case Study: Stork Limited achieves 100% higher ROAS with Unity's ironSource

How Stork Limited increased their ROAS by 100% with ironSource

Stork Limited, a wellness-focused game developer behind Goodville: Farm Game Adventure, needed a long-term partner to support both user acquisition and monetization as it prepared a major launch. The company worked with Unity, using LevelPlay and the ROAS optimizer, to identify the best traffic opportunities and build a more effective acquisition strategy.

Unity helped Stork Limited launch a ROAS optimizer campaign and later added Ad Quality to improve the in-game ad experience. The results were strong: installs doubled, day 7 ROAS increased by 100%, and negative ad feedback dropped by 66% without losing revenue.

Stork Limited

Katerina Dudinskaya

Chief Marketing Officer