Case Study: Socialpoint increases rewarded video ARPDAU by 25% with Unity (ironSource)

How Socialpoint increased rewarded video ARPDAU by 25% with ironSource

Socialpoint, the Barcelona-based mobile gaming company behind games like Dragon City and Monster Legends, wanted to improve the performance of a rewarded video placement that had low engagement because players had to watch too many ads before getting meaningful rewards. Working with Unity, the team used ad monetization capabilities including impression level revenue insights and smart ad caching to rethink how the placement worked.

Unity helped Socialpoint redesign the experience into a sequence of five rewarded videos with progress indicators, smaller per-video rewards, and a final gacha roulette with high-value prizes. This smoother, more engaging flow increased rewarded video engagement by 15% and boosted ARPDAU by 25%, while impression level revenue data enabled Socialpoint to validate the A/B test and keep optimizing monetization.

Socialpoint

Sofia Gilyazova

Head of Ad Monetization