Case Study: Qiiwi Games simplifies data analysis and boosts monetization with Unity LevelPlay and Firebase

How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis

Qiiwi Games, a Sweden-based multi-platform game developer behind titles like *Wordington* and *Hell’s Kitchen: Match & Design*, wanted a better way to understand where ad revenue was coming from and how campaigns were performing in real time. Using Unity’s LevelPlay mediation platform, they were previously pulling impression-level revenue data into reports, but needed a faster, more actionable way to combine monetization and user data.

Unity’s LevelPlay integration with Google Firebase gave Qiiwi Games real-time impression-level analytics and user data on each ad impression, which they used to simplify analysis, improve campaign visibility from day 0, and support smarter monetization decisions. The team also used Firebase Remote Config to adjust ad capping by audience and placement, ran A/B tests on rewarded video frequency, and tracked ad ROAS across networks to optimize user acquisition and revenue growth.

Qiiwi Games

Marcus Dale

Chief Technical Officer