Case Study: Pocket Gems boosts conversion rate and IPM with Unity

How Pocket Gems used ironSource’s solution for Custom Product Pages to boost conversion rate and IPM

Pocket Gems, a San Francisco-based game developer behind titles like *War Dragons* and *Episodes*, wanted to improve user acquisition and prevent creative fatigue from relying on the same top-performing ad creative for too long. To address this challenge, they worked with Unity’s mobile advertising solution, using Custom Product Pages to better connect their ad creatives with the App Store experience.

Unity helped Pocket Gems set up and A/B test a Custom Product Page tied to their best-performing creative. The new landing page delivered a 5% higher conversion rate than the default App Store page and increased IPM by 16% during testing, leading Pocket Gems to roll it out more broadly and ultimately achieve an 8% total uplift in conversion rate across their main campaign.

Pocket Gems

Justen Teguh

Performance Marketing Manager