Case Study: PikPok Achieves 14% ARPDAU Growth with Unity LevelPlay In-App Bidding

How PikPok increased ARPDAU 14% with LevelPlay in-app bidding and Facebook Audience Network

PikPok, a New Zealand-based game publisher, needed a better way to manage ad monetization as their team struggled with reliance on historical data, time-consuming manual waterfall optimization, and missed revenue opportunities. They partnered with Unity and used LevelPlay in-app bidding to address these challenges.

With Unity’s LevelPlay, PikPok automated waterfall management and optimized ad impressions to secure the highest possible eCPM. The result was a 14% increase in ARPDAU, at least 50% time saved on ad operations, and improved overall revenue, leading PikPok to roll LevelPlay out across all titles and plan to launch future games with it from the start.

PikPok

Bjorn Videkull

Director of UA & Ad Monetization