Case Study: Papaya Gaming achieves 40% higher D7 ROAS with Unity (ironSource)

How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform

Papaya Gaming, a fast-growing Tel Aviv-based mobile game studio behind Solitaire Cash, needed help scaling user acquisition more efficiently and reaching new user segments while improving ad creative performance. They turned to Unity’s growth platform, using its ROAS optimizer and creative management solutions to reduce manual bid optimization and support their rapid UA expansion.

Unity implemented machine-learning-driven bid optimization alongside ongoing creative testing, including playable ads and interactive end cards. The result was a 40% increase in D7 ROAS by week 4, plus strong creative lift with 3x higher IPM, 1.5x higher CVR, and a 40% increase in CTR.

Papaya Gaming

Dan Hayoun

UA Team Lead