Case Study: Nexters boosts eCPM and revenue with Unity Tapjoy A/B testing

How Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall

Nexters, the mobile gaming studio behind Hero Wars, wanted to increase offerwall monetization without hurting player retention or in-app purchases. Working with Unity and using the Tapjoy offerwall, the team looked for a safer way to test higher exchange rates and improve overall revenue performance.

Unity helped Nexters run A/B tests in the Tapjoy dashboard to optimize the offerwall exchange rate, starting with lower-risk markets and then scaling to the US. The new rate lifted offerwall CPM and revenue significantly, with overall eCPM up 50% and revenue up 40%; during special promotion weekends, revenue rose another 80% and eCPM another 90% versus previous promotions, without cannibalizing in-app purchase revenue.

Nexters

Anton Kvashnevskiy

Head of Business Development