Case Study: Mana Games boosts ARPU and installs with Unity’s ironSource suite

How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU

Mana Games, a game publisher behind the hit title Fairy Town, wanted to begin monetizing with ads to increase longevity and ARPU, but had little prior experience and struggled with other platforms. Unity, through its ironSource products, supported the team as they explored ad monetization, mediation, and user acquisition tools.

Unity implemented ironSource LevelPlay for ad mediation, the ROAS optimizer for user acquisition, and Luna for creative testing. With Unity’s guidance, Mana Games improved ARPDAU by 18% on iOS and 12% on Android, doubled installs, increased retention by 10%, raised D7 ROAS by 5–10%, and grew D7 ARPU by 300%.

Mana Games

Zhang Yingchao

User Acquisition Optimizer