Case Study: Lucky Day boosts ARPDAU and retention with Unity

How Lucky Day increased ARPDAU and retention by switching to ironSource mediation

Lucky Day, a mobile games company focused on skill-based competitions with real-value prizes, was looking to improve monetization and user acquisition performance while keeping churn under control. The team had already been working with Unity’s ad network and wanted a better mediation setup to support its growing portfolio and revenue goals.

Lucky Day switched to Unity’s mediation solution and used its in-app bidding, Ad Quality, and cross-promotion tools across the same networks it had already integrated. With Unity, Lucky Day reported a 12% increase in ARPDAU and a 3% lift in retention, while churn stabilized over time and cross-promoted users showed strong value, including churn as low as 1% and IAP revenue double the ad revenue from that audience.

Lucky Day

Justin Rodriguez

Ad Monetization Manager