Case Study: LOTTE Members achieves 20x ad revenue growth with Tapjoy from Unity

How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity

LOTTE Members, a membership rewards services platform in South Korea, wanted to improve ad revenue and engagement for its L.Point rewards app. After testing local offerwall options without seeing the ad revenue or eCPM they wanted, the company turned to Unity’s Tapjoy Offerwall to reach higher-value demand and better monetize its app.

Unity helped LOTTE Members implement Tapjoy Offerwall and currency sales, including prominent in-app placements and time-limited promotions. The results were immediate: LOTTE Members saw 20x more revenue and a 10x increase in eCPM, and Tapjoy quickly became its primary source of ad revenue while also attracting more high-quality users.

LOTTE Members

Hyohun Jung

Team Leader, Digital Marketing Business Team