Case Study: Lihuhu boosts install CVR and ARPDAU with Unity Ads and LevelPlay

How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games

Lihuhu, a Singapore-based mobile game studio known for match-three titles like Match Triple 3D and Zen Blossom, wanted to acquire high-quality users at scale while improving monetization efficiency. The company turned to Unity, using Unity Ads and LevelPlay to better optimize user acquisition and ad operations across Google Play and the App Store.

With Unity, Lihuhu tested CPI and ROAS campaigns, found D7 Ad Revenue ROAS to be the strongest fit, and used LevelPlay with rewarded ads and Unity Ads bidding to streamline mediation. The result was a 15% year-over-year increase in average install CVR, a 10% lift in ARPDAU, and a 50% reduction in time spent on ad operations.

Lihuhu

Huy Le

CEO and Programmer