Case Study: IEC Games boosts completions 5x and D1 ROAS 85% with Unity offerwall

How IEC Games boosted completions 5x and D1 ROAS 85% with the offerwall

IEC Games, an Australian mobile gaming studio known for titles like Water Sort Puzzle, needed a better way to scale user acquisition for its hyper-casual puzzle game after traditional CPI campaigns struggled to deliver quality users. Unity, through its offerwall offering, recommended a multi-reward CPE campaign to help the studio reach higher-value players and improve acquisition performance.

Unity supported IEC Games with campaign setup, event mapping, testing, and optimization guidance, including bid benchmarks and event adjustments to improve completion rates. The results were strong: completions increased 5x, spend rose 275%, and D1 ROAS improved by 85%, showing that Unity’s offerwall could drive both scale and user quality.

IEC Games