Case Study: IEC Games boosts D7 ROAS by 40% with Unity's Tapjoy Offerwall

How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy Offerwall

IEC Games, a hyper-casual game publisher based in Vietnam, wanted to acquire more high-LTV users for its Bubble Sort Color Puzzle game and improve on its previous offerwall success. Working with Unity, they chose the Tapjoy Offerwall as part of their user acquisition strategy to reach high-intent users more effectively than standard CPI campaigns.

Unity helped IEC Games optimize its Tapjoy campaigns through source bidding and A/B testing of creatives, with ongoing guidance from their Account Manager. By focusing on the best-performing sources and refining bids, IEC Games increased bids on high-performing sources by 20% and ultimately boosted D7 ROAS by 40% across geos.

IEC Games