Case Study: Dual Cat multiplies revenue 10x with Unity

How Dual Cat leveraged the Growth Loop to multiply revenue 10x

Dual Cat, a French hyper-casual games publisher, wanted to scale *Kitten Up* in a highly competitive market and improve both user acquisition and monetization. To do that, they worked with Unity, using its growth and mediation capabilities to help refine creatives, launch effectively, and build a more profitable acquisition strategy.

Unity helped Dual Cat optimize the full growth loop by testing creatives, segmenting ad waterfalls by ad unit and geo, and improving ad capping and pacing through its mediation platform. The result was a 10x revenue increase in just two months, over 2 million downloads in one month, and top 50 rankings in 20 geos, with Dual Cat later using the improved monetization to bid more aggressively on user acquisition.

Dual Cat

Gary Cohen

Co-Founder