Case Study: DREST boosts IPM by 78% with Unity’s Ad Design Studio

How DREST and Unity’s Ad Design Studio Grew IPM by 78% with captivating playables

DREST, a luxury fashion styling game, wanted to attract more high-quality users and improve IPM and ROAS, but had limited resources for creating impactful creatives for its fashion-focused audience. To address this challenge, DREST worked with Unity and its Ad Design Studio service to develop ads that better matched the interests of its audience.

Unity’s Ad Design Studio created a 3-tap playable ad and tested it alongside video creatives to find the strongest combination. The combined video + playable campaign launched across Unity Ads and ironSource Ads, driving a 78% increase in IPM, surpassing ROAS KPIs, and leading DREST to double ad spend after seeing strong performance.

DREST

Milos Radovanovic

Head of Growth