Case Study: Winc achieves brand-safe mobile growth with Unity

How custom targeting and strategic optimizations helped Winc achieve brand safety at scale

Winc, a direct-to-consumer wine brand, needed a more brand-safe and cost-efficient way to acquire new subscribers as rising CACs and limited targeting options made its heavy reliance on Google and Facebook harder to sustain. The company looked to Unity’s in-app advertising network, Tapjoy, to diversify its media mix and reach a mature 21+ audience in a safer environment.

Unity worked with Winc to build a custom whitelist of nearly 50 brand-safe apps, then tested creative and messaging within Tapjoy’s offerwall to optimize performance. The campaign delivered an average cost per subscription of $75, a 2.82% gallery CVR, and quick cancels around 20%, below the 30% industry average. Winc also recouped its investment by month three and continued scaling the channel as mobile became a larger share of its media mix.

Winc

Rohan Panjiar

Director of Performance Marketing