Case Study: Crazy Maple Studio boosts installs, ROAS, and LTV with Unity's Tapjoy offerwall

How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall

Crazy Maple Studio, a US-based mobile game developer behind Chapters: Interactive Stories, wanted a new way to scale user acquisition for its interactive novel game. Working with Unity, the team looked for a way to grow installs in a competitive market while continuing to support its existing offerwall campaigns.

Unity recommended Tapjoy Daily Reward CPE campaigns, which rewarded users for completing daily in-game chapter-reading events. This approach drove a 50% increase in installs, 200% more impressions, and 150% above the D7 ROAS goal, while also delivering 120% higher LTV than video UA channels without cannibalizing existing campaigns.

Crazy Maple Studio

Yana Kong

UA Lead