Case Study: Comind boosts D7 ROAS and retention with Unity Tapjoy CPE campaigns

How Comind unlocked incremental scale with Tapjoy’s Multi-Rewards and Daily Rewards CPE campaigns

Comind, a mobile game publisher in China and part of the Magic Seven group, wanted to scale user acquisition for its hit puzzle games, including Crazy Sort - Goods Sort 3D and Sort Match - 3D Goods Master. To overcome limited growth from rewarded video and other CPI channels, the company worked with Unity to diversify its UA strategy using Tapjoy’s Multi-Rewards and Daily Rewards CPE campaigns.

Unity helped Comind launch and optimize these campaigns to deepen early gameplay engagement and reach new user segments. The results were strong: Comind increased installs 6x with Multi-Rewards, saw a 32% average lift in D7 ROAS and a 130% increase in D7 retention from June to July 2024 versus other CPI channels, and drove 100% higher D7 ROAS and 133% higher D7 retention with Daily Rewards; in its second-largest app, Unity’s approach also delivered 25% higher D7 ROAS and 125% higher D7 retention.

Comind

Yuan Feng

Project Manager