Case Study: Candywriter boosts Ad ARPDAU 26% with Unity LevelPlay

How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay

Candywriter, a mobile game studio within the Stillfront Group, wanted deeper reporting and better performance as their team and portfolio of 18 games grew. To improve monetization and optimize their KPIs, they tested Unity LevelPlay and its full monetization suite.

With Unity LevelPlay, Candywriter used advanced reporting, segments, and Ad Quality tools to refine ad waterfalls, build custom ad flows, and monitor ad content more closely. Unity also helped them boost acquisition with its ROAS optimizer, which doubled ironSource installs in six months while improving ROAS, and overall the switch increased Ad ARPDAU by 26%.

Candywriter