Case Study: Reliz drives 25% D1 retention with Unity

How app agency Reliz increased buying power and drove D1 retention 25% with the ironSource Network

Reliz, a mobile app performance agency and digital partner, needed a more cost-efficient way to keep scaling user acquisition for a large social and video editing app with over 10M downloads. As traditional social and search channels became less incremental, the team turned to Unity’s ironSource Network to increase high-quality volume and stay competitive across new markets and app verticals.

With support from Unity’s ironSource team, Reliz consolidated campaigns, used bid recommendations, refreshed creatives, and tested playable ads to improve IPM and scale efficiently. The partnership helped drive stronger performance, including a 25% increase in D1 retention and higher-LTV, more loyal users than other channels, while also lowering bids and shifting more budget into in-app advertising with Unity.

Reliz

Dmitry Karpik

Head of Performance