Case Study: Gunosy achieves 130% of ROAS goals with Aura from Unity

Gunosy achieves 130% of their ROAS goals with Aura from Unity

Gunosy, a leading Japanese news and information app, needed a cost-effective way to acquire new, high-quality users while maintaining strong ROAS as digital advertising costs rose. To meet this challenge, the team turned to Unity’s Aura, an on-device advertising solution designed to reach users at moments when they are most likely to engage.

Using Unity’s Aura with App Discovery Unboxing placements and audience optimization by region, device, and bid, Gunosy improved campaign efficiency and scale. The result was 150% of their CPD7 target and 130% of their ROAS goal, making Aura one of Gunosy’s best-performing channels.

Gunosy

Tsuyoshi Watabe

Gunosy