Case Study: FunPlus Games beats ROAS target by 58% with Tapjoy Offerwall Ads

FunPlus Games Beats ROAS Target By 58% With Tapjoy Offerwall Ads

FunPlus Games, a leading mobile game publisher behind titles like King of Avalon and Guns of Glory, was looking for a way to attract more high-value players as the mobile gaming market matured and user acquisition costs rose. To improve efficiency and scale, the company worked with Unity, using Tapjoy offerwall ads and its cost-per-engagement (CPE) product to focus spend on users who completed valuable in-game milestones.

Unity helped FunPlus run global CPE campaigns that bid more precisely for engaged users, rather than paying only for impressions or installs. The result was a 32x quarter-over-quarter increase in new users in the acquisition funnel, a 58% beat against ROAS goals, and a 10x increase in monthly UA budget. In some regions, FunPlus also raised CPE bids by 50-100% after seeing the strong performance from Unity’s solution.

FunPlus Games

Daphne Li

User Acquisition Director