Case Study: Finz Games achieves 20% revenue growth and 10x DAU with Unity LevelPlay

Finz Games grows revenue by 20% and achieves 10x DAU with Unity LevelPlay

Finz Games, a leading mobile gaming studio based in Lahore, wanted to unlock more revenue and scale from its mobile titles after seeing unrealized potential with its existing mediation setup. To improve monetization and growth, the team evaluated Unity’s LevelPlay mediation platform, starting with its hit game *Whack Strike: Sling & Slam*.

Unity and Finz Games launched campaigns using LevelPlay and the ironSource Ads ROAS optimizer, initially targeting a 70% D1 ROAS goal on Android in the US before expanding to more geos and iOS. The approach helped Finz Games exceed its ROAS targets, and after migrating its full portfolio to Unity LevelPlay, the studio saw a 20% revenue lift, a 2x increase in ARPDAU, and a 10x increase in DAU.

Finz Games

Taseer Mustafa

Chief Marketing Officer