Case Study: Falcon Games boosts ROAS and scales high-quality users with Unity Ads

Falcon Games boosts ROAS spend 1.84x with Unity

Falcon Games, a Hanoi-based mobile game studio, sought to scale their portfolio by acquiring high-quality users who monetize through in-app purchases and ads over the long-term. Their challenge was to grow without disrupting their existing and successful D7 ROAS campaign foundation on Unity Ads.

By implementing a solution with Unity, the studio layered longer-horizon D28 Hybrid ROAS and D28 Ad Revenue campaigns on top of their existing efforts. This strategy from Unity allowed them to capture new cohorts of valuable players who converted later. The results included an 84% increase in total spend, a 1.5x increase in account-level D28 ARPU, and a 22% improvement in D28 retention.

Falcon Games