Case Study: Calm boosts installs 106% with Unity (ironSource) playable ads

Calm boosts installs 106% with ironSource playable ad

Calm, the leading mental wellness app with more than 100 million downloads, wanted to grow its user base and scale further. To support its user acquisition efforts, Calm partnered with Unity’s ironSource platform, using its user growth and creative management solutions to run campaigns on the network.

Unity’s ironSource team created highly engaging ads, including a playable ad that let users mix paint in a relaxing, gamified experience. The campaign generated massive scale and drove a 106% increase in installs for Calm, improving overall performance enough that Calm increased its budgets on the Unity ironSource network.

Calm

Rohan Verma

Director of User Acquisition