Case Study: Byril boosts ARPDAU and ARPU with Unity LevelPlay

Byril increases ARPDAU by 9% and ARPU by 17% working with Unity LevelPlay

Byril, a mobile game studio based in Belarus, wanted to scale revenue without hurting the player experience. Working with Unity, the team turned to Unity LevelPlay mediation to help automate monetization and optimize in-app ads for its game, Stickman Archer.

Using Unity LevelPlay, Byril implemented the Unity Ads bidder, Google partner bidding, Ad Quality, and A/B testing to fine-tune ad placements and monitor user impact. With support from Unity, Byril boosted ARPDAU by 9% and ARPU by 17%, and later migrated all of its apps to Unity LevelPlay.

Byril

Yaroslav Gricuk

Monetization Lead