Case Study: Bole Games boosts installs 173% and cuts eCPI 30% with Unity LevelPlay

Bole Games increases installs 173% and slices eCPI by 30% with ironSource’s cross promotion solution

Bole Games, a major mobile slot game developer in China, wanted to reduce user churn and keep its high-quality players engaged across a large portfolio of Android titles. To do this, the company looked for a cross-promotion solution, and partnered with Unity’s LevelPlay / ironSource cross promotion offering to help retain users and maximize lifetime value.

Using Unity’s in-app bidding-based cross promotion tool, Bole Games quickly set up a private bidding network to promote its own games more efficiently and transparently than with previous approaches. The results were strong: install rates increased by 173% and eCPI dropped by 30%, helping Bole Games retain users at a lower cost while staying competitive.

Bole Games

Wang Peng

Director of Monetization