Case Study: Bole Games cuts complaints and negative reviews with Unity Ad Quality

Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay

Bole Games, a Beijing-based publisher of slot games like *Cash Frenzy* and *Cash Club*, wanted to protect the user experience in its ad-supported games but was struggling with problematic and inappropriate creatives. The company needed a way to identify which ads were triggering complaints and churn, as its monetization depends on long-term retention and in-app purchases.

Unity’s LevelPlay Ad Quality tool helped Bole Games trace users’ ad journeys, pinpoint the creatives behind complaints, and alert ad networks so the issues could be resolved. As a result, Bole Games reduced in-app complaints by over 50% for *Cash Club*, increased D14 retention by 2%, and cut negative App Store reviews by 20% for *Cash Frenzy*, while gaining better control over ad quality and user experience.

Bole Games

Webber Wang

Monetization Lead