Case Study: BIGO LIVE increases IPM 32% with Unity’s Custom Product Pages solution

BIGO LIVE increases IPM 32% with ironSource solution for Custom Product Pages

BIGO LIVE, a fast-growing live streaming app from BIGO Technology, was looking to improve campaign performance amid strict policy changes and rising competition in the industry. Working with Unity’s ironSource solution for Custom Product Pages, the team aimed to scale installs, improve retention, and attract higher-value users.

Unity helped BIGO LIVE connect Custom Product Pages to specific creatives and follow best practices to create a more cohesive user journey. In their first test, BIGO LIVE increased IPM by 32% versus the default page and also saw an uplift in retention rate, helping drive more users and higher-quality installs.

BIGO LIVE