Case Study: Battle Creek Games Doubles Daily Ad Revenue and Boosts ROAS with Unity

Battle Creek Games Increased ROAS by 21% and Doubled Daily Ad Revenue with Unity

Battle Creek Games, an indie mobile game studio behind titles like *Offroad Outlaws* and *No Limit Drag Racing*, wanted to expand user acquisition and improve ad monetization without hurting player experience. To do that, they worked with Unity and its growth products, including LevelPlay, the ironSource Ads network, and the Unity Ads network.

Unity helped Battle Creek Games set up measurement, activate ROAS optimization, create new ad creatives, and expand its ad network stack and ad formats. The results were strong: ROAS increased by 21%, iOS spend grew 5x, daily ad revenue doubled, rewarded ads added 10% incremental revenue, and interstitial eCPM rose 93%.

Battle Creek Games

John Marbach

User Acquisition Lead