Case Study: Amanotes boosts installs and ARPDAU with Unity

Amanotes increases installs 192% and ARPDAU 17% with ironSource D1 ROAS optimizer and cross promotion tool

Amanotes, a leading mobile games publisher based in Vietnam, wanted to keep its hit music game Tiles Hop growing long-term while maintaining strong ROAS. To support that goal, the company worked with Unity, using its Day 1 ROAS optimizer and cross promotion tool to improve user acquisition performance.

By combining Unity’s D1 ROAS optimizer with its cross promotion solution, Amanotes was able to scale campaigns while attracting higher-quality users. In just two months, installs increased by 192%, ROAS rose by 11%, ARPDAU grew by 17%, and DAU increased by 21%, helping Tiles Hop climb from No. 57 to No. 14 in the US gaming charts.

Amanotes

Tri Vuong

User Acquisition Lead