Case Study: Amanotes boosts ARPDAU 22% with Unity’s cross promotion bidder

Amanotes boosts ARPDAU 22% with ironSource’s cross promotion bidder

Amanotes, a Vietnam-based mobile game publisher, needed a more transparent and scalable way to run cross promotion across its portfolio. Using Unity’s cross promotion bidder within the LevelPlay in-app bidding platform, the team wanted to reduce manual waterfall management, improve visibility into monetization impact, and avoid competing with itself for inventory.

Unity implemented the cross promotion bidder as a dedicated bidding solution, giving Amanotes automated optimization, detailed reporting, and better control over placement across its games and geos. The results included a 22% increase in ARPDAU, a 24% increase in eCPM, a 25% increase in revenue, a 50% decrease in CPI, a 12x increase in installs, and a 2x higher IPM.

Amanotes

Rahul Ravindranath

Monetization Specialist