Case Study: A Thinking Ape Improves User Support and Doubles Revenue with Tapjoy's Offerwall

A thinking ape improves user support while doubling revenue by switching to Tapjoy's offerwall

A Thinking Ape, a popular mobile game publisher, was looking to improve the user experience around its offerwall after its existing solution generated a high volume of user complaints. The company’s previous provider lacked strong customer support, leaving A Thinking Ape’s support team to handle issues such as offers not working and creating a burden on their resources. To solve this, the company switched to Unity’s offerwall solution, used through Tapjoy’s platform.

Unity’s offerwall helped A Thinking Ape deliver a better user experience with custom branding, offer progress tracking, in-app support ticket submission, and clearer instructions. With dedicated support from Unity’s team, the publisher saw user complaints nearly eliminated and revenue double, achieving a 2x lift while also improving player satisfaction and reducing customer service workload.

A Thinking Ape

Caroline Lee

Marketing Producer