Case Study: Strava improves product quality and app store ratings with unitQ

Prioritizing Product Quality To Keep Athletes Moving

Strava, the fitness and wellness app used by more than 80 million athletes, needed a better way to balance product development with product quality. The company was struggling with slow manual feedback processes, inconsistent tagging, and a lack of data-driven insights to align community requests with internal priorities and improve app store ratings.

With unitQ’s product quality monitoring platform, Strava gained a single source of truth for cross-channel user feedback from sources like Zendesk, app stores, Twitter, and Reddit. unitQ helped Strava cut manual analysis time by 94%, improve its Google Play rating from 3.9 to 4.4, boost its unitQ Score by 41%, and potentially reduce incoming support tickets by 20%.

Strava

Stephen Young

Technical Support Lead