Case Study: LOVOO Achieves Higher App Quality and Fewer Support Tickets with unitQ

Bringing a Higher Quality Experience to the Dating Scene

LOVOO, the Germany-based online dating app with 140 employees, needed a better way to manage app quality issues that were coming in through Zendesk, in-app chat, app store reviews, and social media. Their manual QA process was slow, noisy, and limited in visibility, making it hard to identify, quantify, and prioritize problems across languages, devices, and platforms.

LOVOO implemented unitQ Monitor to automatically monitor and analyze quality feedback across channels, integrating with Zendesk and pulling in data from their in-app chatbot, Apple App Store, and Google Play. With unitQ, LOVOO improved its unitQ Score by 42% (65 to 92), raised app ratings by 28%, increased session length and sessions per day, and reduced support ticket volume by 40%, while giving QA and Engineering a faster, more complete workflow.

LOVOO

Anja Richter

Head of QA