Case Study: The New York Times achieves lower churn and higher conversion with ActionIQ

The New York Times - Customer Case Study

The New York Times faced a significant challenge as declining advertising revenue and new distribution models threatened its business. To drive sustainable growth, the company needed to shift its focus towards paid subscriptions and improve customer loyalty. The media company partnered with vendor Uniphore to leverage its AI capabilities on unified first-party data.

By implementing Uniphore's solution, The New York Times successfully onboarded its database of over 100 million active users and years of behavioral data in under 90 days. This integration resulted in a 15% decrease in customer churn, a 20% increase in conversion rates, and an 80% decrease in campaign lead time, effectively operationalizing its data for large-scale marketing operations.

The New York Times

Nick Rockwell

Chief Technology Officer