Case Study: Michael Kors reduces acquisition costs and improves attribution with ActionIQ

How Michael Kors Uses ActionIQ to Thrive in a Cookieless World

Michael Kors worked with **Uniphore** and its **ActionIQ** customer data platform to address major marketing and analytics challenges created by the loss of third-party cookies. With limited cross-session visibility, weaker attribution, and difficulty identifying returning mobile visitors, the brand needed a better way to understand customer behavior and improve onsite conversions in a cookieless world.

Using **Uniphore’s ActionIQ**, Michael Kors unified customer data, built first-party identity tactics, created a durable customer ID, and orchestrated personalized experiences across paid media and digital channels. The result was more efficient retargeting with **reduced customer acquisition costs** and **improved attribution**, giving Michael Kors deeper visibility into visitor behavior and better support for both known and unknown audiences.

Michael Kors

Sharon Kratochvil

Vice President of Global Analytics